Meet The Team

Luav was built by a team with expertise in marketing, information technology, financial regulation, and consumer finance.

      Contact Us           


George is an internet entrepreneur with more than 15 years of experience. George founded GeraMedia LLC in 2002 with a focus on online consumer loan lead generation.  From 2003-2008, GeraMedia was the largest unsecured personal loan lead generator online.  George developed an expertise in Pay Per Click ad campaigns in early 2002 before Luav. In 2007, in response to economic downturn, George identified bankruptcy lead generation as a growth opportunity and co-founded a bankruptcy lead generation company.  In the 3 years of that company’s initial growth, his efforts helped make it one of the three largest online bankruptcy lead generation companies.  In 2010 George sold his interest in that company and re-entered the unsecured personal loan market co-founding LeadMarketingGroup LLC to develop a loan lead aggregation system, which ultimately evolved into Luav.  Mr. Vuckovich holds a BS in Human Resources from Messiah College. George loves travelling, going to Pittsburgh sporting events, and spending time with his wife and kids.


Josh is a former financial regulator and federal law enforcement officer with over 15 years experience in compliance and financial regulation. Prior to founding Luav, he served as a Special Agent with the FBI. Prior to the FBI he managed a team of securities regulators at FINRA, the largest independent U.S. securities regulator, investigating matters of insider trading, securities fraud, amongst other failures in broker/dealer compliance. Previously, Josh worked in the private sector as a securities broker at Friedman Billings Ramsey and later as managing member of hedge fund company Yashar Capital. Josh holds an MBA from the Johns Hopkins Carey School of Business and a BS in Finance from the Robert H. Smith School of Business, University of Maryland College Park.

Brent Newhall, Senior Software Engineer

After graduating on the Dean’s List with a B.S. in Computer Science at George Mason University, Brent P. Newhall has spent over 15 years building web services and supporting organizations including Amazon, NASA, and the U.S. Air Force. He’s worked on everything from a nationwide NASA contest that received hundreds of thousands of votes, to the U.S. Air Force’s flight simulator for the B-1B Lancer bomber, to a bleeding-edge distributed project management tool for Intersect Software. He was a speaker at COMDEX and is frequently invited to speak at fan conventions, where he lectures on Japanese culture and animation history.

Kraig Koelsch, Director, Content and Social Media

Kraig is an internet content veteran of over 19 years, with stops along the way at Cox Interactive Media, Cox TV, AOL, Neulion, XOS Digital, Sears Holdings and Highwinds. Kraig has served in multiple roles conceptualizing, developing, editing, writing and programming web content across multiple platforms. Kraig also has extensive experience with web project management and developing company communications such as employee web blogs, internal and external newsletters, company milestone announcements and more. Kraig was a very early adapter in the social media space and brings years of social tactics, best practices and strategies to Luav that helps position its entities to deliver on their business goals while also providing valuable thought leadership content each and every day. Kraig holds two degrees from Clarion University of Pennsylvania, a B.S. in Communication and a M.S. in Communication. Kraig grew up in the Pittsburgh area and is a diehard fan of the Pittsburgh Steelers, Pittsburgh Pirates and Pittsburgh Penguins.

© Copyright - Luav, LLC