Meet The Team

Luav was built by a team with expertise in marketing, information technology, financial regulation, and consumer finance.

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George is an internet entrepreneur with more than 15 years of experience. George founded GeraMedia LLC in 2002 with a focus on online consumer loan lead generation.  From 2003-2008, GeraMedia was the largest unsecured personal loan lead generator online.  George developed an expertise in Pay Per Click ad campaigns in early 2002 before Luav. In 2007, in response to economic downturn, George identified bankruptcy lead generation as a growth opportunity and co-founded a bankruptcy lead generation company.  In the 3 years of that company’s initial growth, his efforts helped make it one of the three largest online bankruptcy lead generation companies.  In 2010 George sold his interest in that company and re-entered the unsecured personal loan market co-founding LeadMarketingGroup LLC to develop a loan lead aggregation system, which ultimately evolved into Luav.  Mr. Vuckovich holds a BS in Human Resources from Messiah College. George loves travelling, going to Pittsburgh sporting events, and spending time with his wife and kids.


Josh is a former financial regulator and federal law enforcement officer with over 15 years experience in compliance and financial regulation. Prior to founding Luav, he served as a Special Agent with the FBI. Prior to the FBI he managed a team of securities regulators at FINRA, the largest independent U.S. securities regulator, investigating matters of insider trading, securities fraud, amongst other failures in broker/dealer compliance. Previously, Josh worked in the private sector as a securities broker at Friedman Billings Ramsey and later as managing member of hedge fund company Yashar Capital. Josh holds an MBA from the Johns Hopkins Carey School of Business and a BS in Finance from the Robert H. Smith School of Business, University of Maryland College Park.

Josh Schwaber, Operations

Prior to joining the team at Luav, Josh spent the past 3 years in the financial industry, most recently spending time as a Day Trader after working in Wealth Management and Financial Planning. Before that, he worked in Austin, Texas for Veros Systems, a cutting edge industrial technology firm, where he worked in operations, focusing on acquiring, customizing and integrating a robust customer relationship management platform for the company. Josh is a graduate of Indiana University, where he studied Informatics and Business and became a die-hard Hoosiers fan in addition to his beloved Boston sports teams.

Demetri Maroosis, Data Analyst

Starting off as an intern at Luav, Demetri worked on the development of the loan lead aggregation website started by the company. He was the primary developer responsible for a redesign of the front end of the website. Furthermore, Demetri constructed several design optimization tests to increase the conversion rate of the website. After his internship at Luav, Demetri went to finish his B.S. in Statistics from the University of North Florida. At UNF, Demetri was involved with several data driven projects, culminating with a project in which he constructed a model to predict the final sale price of homes in Flagler County, Florida. Upon graduation, Demetri joined the team at Luav as a data analyst to work on gathering insights from the company’s large repository of data.

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